I believe that design must be integrally wedded to editorial content. Some people read images, others read words, but most of us read both. So the overall design, art, photography, text, and sometimes even the typography should be, in the best of cases, considered “content.” Hence the art director’s content must complement the editor’s content.

The future is not really the future. It’s just a present that looks good.

The logo is an identifier but it’s also something that stands-in for who you are.

The logo is an identifier but it's also something that stands-in for who you are.

Graphic designers should be literate in graphic design history. Being able to design well is not always enough. Knowing the roots of design is necessary to avoid reinvention, no less inadvertent plagiarism.

The future is not really the future. It's just a present that looks good.

When you’re living in the moment, you’re living in the moment; whatever that moment is, that’s your reality. Everything else is a myth.

Humor is all about timing.

The first thing I realized was the incredible passion that the South Florida fans have for the game of soccer when national pride is on the line. Even though I was not a native of the two countries playing, the spirit of the people got me into the game. That is what I want to accomplish with the WISL.

With this league, fans get to root for their home teams with non-stop fast-paced wall to wall action.